SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search page is essential for directing more traffic toward the site. The higher a website naturally ranks in the results of a search, the greater the chance that that site will be visited by a user.
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